About Us

I didn't start this brand because I wanted to sell clothes.

I started it because nothing about making it through the day is remarkable.

Life doesn't come with explanations.

It just keeps demanding more and expects the same standard.

 

Existing isn't an achievement.

 

Zero Praise isn't about confidence, expression or hype.

It's about having something that matches the world you already live in.

Pieces that feel right on days without milestones.

Early starts, late finishes, training anyway and handling your own problems.

It isn't here to impress. It's a uniform for reality.

If this brand resonates, it isn't because it says the right things.

It's because it doesn't pretend anything is owed.

Zero Praise. Nothing extra.